(See my biography page for more information).


Publications:
Consumer Perception of Local and Organic Products: Substitution or Complementary Goods?

Occasional organic consumers perceive local food products as substitutes of organic products. The boundaries between the two product attributes are not always understandable and unambiguous.

Article: Print

$US10.00

Article: Electronic

$US5.00
Emotions and Attitude to Food Viral Advertising: An Empirical Study

YouTube videos of food and drinks were shown to a group of respondents to uncover relevant emotions.

Article: Print

$US10.00

Article: Electronic

$US5.00